Framing the Argument
In the book "Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives" by George Lakoff, the idea that what you say or how you say it becomes essential on selling an idea.
Ideas like "The Death Tax" vs. "The Estate Tax" are spoken of. One with a negative tonality and one with a neutral or positive tonality.
The same holds true when discussing business plans for corporations.
Ideas like "Disaster Recovery" vs. "Business Continuity". Same thing, different tonality.
To sell a product or idea, it really is in the best interest to frame the selling point in a positive tone vs. the end of the world.
Ideas like "The Death Tax" vs. "The Estate Tax" are spoken of. One with a negative tonality and one with a neutral or positive tonality.
The same holds true when discussing business plans for corporations.
Ideas like "Disaster Recovery" vs. "Business Continuity". Same thing, different tonality.
To sell a product or idea, it really is in the best interest to frame the selling point in a positive tone vs. the end of the world.
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